Why Your Next Real Estate Shoot Needs Community Photos

Lynn Bernardi • June 13, 2023

We all know the drill: to make a splash in the bustling real estate scene, your listings have got to pop, right? It's practically a given these days to have stellar photos that make potential buyers stop mid-scroll. And hey, if you’re one of our clients, you're already nailing that part! But what if we told you there's a way to sprinkle a little extra magic on your listings?


Instead of just showcasing a beautiful home, you're giving potential buyers a virtual key to the neighborhood. You're inviting them to a Sunday brunch at that cozy café around the corner, a leisurely stroll in the nearby park, or a glance into the bustling shops that make the neighborhood so special We're talking about crafting a narrative so compelling, it practically pulls people right into a day in the life of their dream neighborhood. It’s storytelling at its finest, making potential buyers not just interested but downright eager to be part of the tale.

What if I told you that you could do this with the ease of clicking a single button when you order your listing photography from us ? The next time you book a shoot, consider including “community photos” as an add-on.

This add-on provides you with an additional series of images taken within 1-2 miles of your listing that help showcase the neighborhood. While our photographers can’t go to multiple sites, they can get an assortment of images and are open to requests. If there’s a particular amenity or attraction you want to be photographed, just include it in your order notes.

But wait, there's more! Those vibrant community photos aren't just a one-hit wonder. Oh no, they are your golden ticket to establishing yourself as the go-to neighborhood guru. You know the nooks and crannies, the hidden gems that make an area tick, and you’ve got the receipts to show it. Utilizing these images in your on-going marketing helps position you as the neighborhood expert and foster trust.

That’s what makes adding community photos to a real estate shoot a no-brainer - you’re not just getting photos to help sell one specific listing, you’re getting evergreen content you can use long after you’ve cashed your commission check. By adding community shots to a couple listings each year in the neighborhoods you want to farm, you’ll end up with a visual diary at your fingertips. You can share your neighborhood insights and stories with your audience at any time, making your brand synonymous with local expertise.

Imagine having a treasure trove of content, ready to spice up your blog posts, social media feeds, and email newsletters. A solid collection of community photos will help keep your marketing fresh, interesting, and oh-so-relatable all year round.

And here's the cherry on top: these neighborhood snapshots aren't just a feast for the eyes; they're SEO gold. That's right, integrating community photos into your online platforms can give your visibility a nice little boost, pulling in more eyeballs and stirring up some good old online buzz. It's a win-win, isn't it?

So, are you ready to elevate your real estate game to soaring new heights? Our media team is all geared up to partner with you on this exciting journey. Together, let's craft narratives that resonate, build connections that last, and create listings that are not just seen, but truly experienced.

Hop on board, and let's make some real estate magic happen, shall we?

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